Two Tips for Mass Email Marketing

Since clients typically provide an email address when scheduling online, chances are you already have a sizable mailing list.  Email marketing to existing clients is a great way to drive repeat business – just be careful not to abuse it.

Opt-in

Ask your clients if they want to receive promotional emails from you. This sounds pretty basic, but it helps ensure your messages are welcome. And it’s easy to do – you can add an “Opt-in” checkbox to your online scheduling form under Setup > Booking Details (just don’t make it required). Email marketing opt-inOr you can ask for permission in person at the end of an appointment and check the box yourself under Clients > Details. Then before you send a mass email from Clients > List or export your mailing list, filter to “Opt-in only.”

Small Batches

To safeguard against spam, Full Slate limits the number of recipients on a bulk email to 500. If your opt-in list is larger than that, you can still send to the entire list by breaking it down into smaller batches. To select a range of records in your Clients > List, click one at the top then hold down “shift” and click another at the bottom; all the records in between will be selected.

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