Should You Send Emails to Your Customers Over the Holidays?


With the holidays coming up, a question that you might ask yourself is: should you send emails to your customers over the holidays? The answer is more complicated than you might think.

When deciding whether or not to send an email over the holidays, there are several factors to consider:

  • What type of email are you planning to send?

  • What goal are you trying to achieve with your email?

  • Do you have the time and resources to split test?

  • Who are the people on your distribution list?

Let’s examine these one at a time.

What type of email are you planning to send?

If you are a small business or retailer, you might want to consider not sending an email during the holidays, because tons of discount and “holiday deal” emails are sent during the holidays, and recipients tend to mark any as SPAM. Or worse, sometimes you’ll get unsubscribes just from sending an email on a certain date. A study by Inc. and Delphi showed that holiday greetings can have a five times higher chance of unsubscribe as opposed to other messages.

However, if you’re sending an email to keep top-of-mind, and wish your clients a happy holiday, these might not get unsubscribes, but they also might get a lower open rate.

What goal are you trying to achieve with your email?

Because many holidays fall on or around the weekend, it’s important to consider the difference between weekday and weekend email sends as you consider whether to send a holiday email.

According to a 2014 ExactTarget mobile behavior report, emails sent on Saturday and Sunday had the lowest volume rates, but the highest open and clickthrough rates. (17.8% for both days – the highest percentage of the week). What this means is that although the weekend was not the most popular time to send emails, those who opened weekend emails were much more likely to engage and clickthrough.

Data from Harland Clarke corroborates this, as on Saturday, only 5.5% of total emails tracked were sent, yet they were viewed at 32.5%. So if the recipient chooses to open the email on the weekend, you have a higher ROI – but overall, open rates tend to be lower than weekdays.

This is a good argument for trying to send on a holiday, as you might be able to cut out some of your competition and engage with quality prospects – a good strategy, especially for start-ups or smaller businesses that might not have as many regular email marketing resources as larger businesses.

Do you have the time and resources to split test?

If you have the ability and resources to split test emails, you might want to consider doing this for the upcoming holiday. Try to test an unconventional time and holiday with a more traditional time, and see what results you get.

Who are the people on your distribution list?

During the holidays, many people might not be checking their emails, especially if you’re sending to an office or office manager’s work account. When they return, they’ll be inundated with emails, and those with a marketing or spam look to them will be deleted without a glance. Therefore, if you’re sending to work emails and offices, you might want to avoid sending emails during summer holiday season, around Christmas, or New Year’s.

To help improve holiday email engagement rates, GoDaddy recommends brands avoid sending emails on Thanksgiving Day altogether. “On Thanksgiving Day, open rates hit their lowest rate for the entire month of November,” says GoDaddy.

So the general consensus seems to be: avoid sending email marketing over holidays, as the potential for unsubscribes outweighs the goodwill and recognition you might experience by sending out a Happy Holidays message. But then again, if you’re looking for an unconventional way to get an edge on your competitors, holiday emails might be a good test for your business. In general, if you want to send out email marketing messages, but set them to automate (and not worry about them afterwards!), consider a free trial of Full Slate – we have that functionality and more!

Posted in Email Marketing Tagged with: , , , ,

A Full Slate Facebook Update

Full Slate Facebook

Here at Full Slate we always want to keep our users informed of the latest and greatest happenings at our company, so we wanted to let you know of a change you’ll start seeing in the coming weeks and months. First and foremost, we’re sorry we’ve been so quiet lately! We recognize this, and are working to set new processes to keep the blog alive and well!

Also, if you’ve been keeping track – we’ve currently been utilizing our Facebook page as a de facto Help Center for our users. We announce maintenance times and respond to customer inquires there, and while that is all great, and we love chatting with you and always want you to be up-to-date on what’s happening with the software and your business, moving forward – we’ll also now be posting more interesting articles, fun images, and relevant content geared to you.

We will of course continue to announce any important updates or planned downtime we might have, and you can always reach out to us on our Facebook page if you have questions or concerns. However, you can also send us a direct message if you’d rather communicate privately with us, or visit our Help Center to see if your question already has an answer!

If you haven’t yet, visit us on Facebook and LIKE our page! Thanks so much!

Posted in Announcements Tagged with: , , ,

A Bright New Chapter for Full Slate

All of us here at Full Slate are excited to share news that Full Slate has been acquired by Internet Brands, a software services and online media organization with a proven record of over 15 years of success. Internet Brands is a true online pioneer, operating an industry-leading portfolio of software, data services, consumer websites, as well as hosting and marketing services.

We’d like to assure you that delivering an excellent service and experience remains our top priority. We’re confident that Internet Brands is the ideal partner for Full Slate going forward, and we’re dedicated to making this transition seamless and transparent. Internet Brands is fully committed to continued, unwavering support and improvement of our products and services.

Stay tuned to this blog for updates on new product development, as we plan to keep you fully informed along the way! As Full Slate begins its next chapter with Internet Brands, we thank you for your business and look forward to continuing to help fulfill your scheduling needs.

Here’s to a bright future!

The Full Slate Team

Posted in Announcements

Online Scheduling on Google Live

Online scheduling on Google is now live for Full Slate customers.

If you have previously enabled it, but do not yet see online scheduling appearing in search results for your business, make sure your business name, address and phone number are up-to-date in Google My Business and match what’s in Full Slate under Setup > Company.

If you haven’t enabled it, you can do so under Web > Google. More on this feature in our original blog post.

Please note this feature is not yet available to companies with multiple locations or those with multiple providers where a provider is selected before a service.

Posted in New & Improved

See Past Dates on Full Slate Mobile

You can now view and book events on dates in the past on Full Slate Mobile.

If you scroll up on the ‘Schedule’ tab just slightly, you’ll see a ‘Load earlier dates’ button. Tapping this button will load a week at a time.

If you want to jump farther back into the past, you can select the ‘calendar’ icon in the top-left of the ‘Schedule’ tab, then go to the month and select the date you wish to load. The schedule will then refresh to this date.

If you need to make an update to a past event, check on any details, or even log a historical event, you can now do so right from Full Slate Mobile, accessible at


Posted in Announcements, New & Improved Tagged with: , ,

Online Scheduling on Google

Full Slate has partnered with Google to enable online booking directly from Google search results. Now when clients or prospective clients find your business on Google, they can see that you offer online scheduling and begin the booking process right there.

All the same booking rules and details apply, and there is no extra charge for appointments made through Google.  We’re all for innovation that makes scheduling simpler and encourage you to give it a try.  Just go to Web > Google and flip the switch to “Yes.”

Once enabled, it generally takes Google 2-4 days to add online booking for your business, and there is no guarantee the “Book an appointment” section will show up for your business. To increase the odds of online scheduling appearing in search results for your business, make sure your business name, address and phone number are up-to-date in Google My Business and match what’s in Full Slate under Setup > Company.

Please note this feature is not yet available to companies with multiple locations or those with multiple providers where a provider is selected before a service.

Posted in New & Improved Tagged with: ,

Drive Repeat Business

Want to encourage past clients to return for another appointment? You can have Full Slate automatically send them a personalized email if they haven’t rebooked within a certain window.

To setup an automated recall, go to Messages > Automatic Messages, click the “Add message” button, and choose “Connect with past clients.” You can then specify how long after their last appointment you’d like messages to be sent. You can even send different messages based upon which service the client last booked.

You might also consider including a special offer or promotion to incentivize long overdue clients to come back.  If you’re worried about discounting your services, you can set up a series of messages.  Say you send a reconnect message after 3 months without any special offer.  Then after 6 months you send a second message offering a discount.  Only the people who don’t respond to the first message will get the second one — just those clients who need a little extra motivation.

You can create different templates and customize the message under  Messages > Templates.


Posted in Tips & Tricks Tagged with: , ,

Client Payments Now Displayed on Full Slate Mobile

Now you can see on your phone if clients have paid for appointments and classes.  Under price, we’ll add up any payments made by credit card, gift certificate or package, and Checkout to show the total amount a client has paid.

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This can be especially handy when you meet with your client(s).  Knowing about any deposits, online payments or vouchers lets you quickly determine how much you need to collect at the time of service. We hope this enhancement to our mobile site makes it easier to run your business while you’re on the go or don’t have access to a tablet or computer.

Posted in New & Improved Tagged with: , ,

See It Your Way

There’s a lot of ways to view your schedule in Full Slate. You will find these options on the ‘Schedule’ tab under the ‘More’ menu in the upper right. Here’s a quick rundown of the different options you can take advantage of:

  • Color coding – You can choose from 16 different colors to color-code your schedule by provider (which is the default) or by service. More on that here.
  • Zoom – If many of your appointments are shorter than 30 minutes in length, you’ll love the ability to see your schedule in a larger format. On appointments as short as 5 minutes, you’ll be able to see the client, service, start and end time without opening it. More about the zoom feature here.
  • Hide empty columns – Only work a few days a week or only want to see days in your view where you have events scheduled? Then this is the option for you. We’ll hide the columns for the days when you don’t have any events scheduled. For example, if you work from Tuesday-Saturday every week, you can ‘Hide empty columns’ so that the schedule only displays from Tuesday-Saturday.
  • Hide client names  Do clients sometimes look over your shoulder when you’re scheduling their next appointment? You can ensure client privacy by hiding client names on your Schedule tab. More on that here.
  • Full screen – Exactly what it sounds like. You can view your schedule in full screen mode. This is great if you want to avoid all of the other distractions on your screen. It’s also a bit easier on the eyes.
Posted in Tips & Tricks Tagged with: , ,

Conflict Alerts Now Available on Mobile

Conflict alerts are now available when accessing Full Slate on your mobile device to help avoid inadvertent double-bookings.

Whether you’re scheduling an appointment, class, or personal event on mobile, Full Slate will display a conflict report that shows up prior to scheduling the event. Just select the day/time of the event, and if there is a conflict they will be displayed in the ‘Conflicts’ section, as shown below. If there is no conflict, ‘None’ will be displayed.

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This is the second of a series of improvements you can expect to our mobile optimized site at – more to come!

Posted in New & Improved Tagged with: