It’s the holiday season, and if you’re a salon or spa owner, chances are, you’re searching for a fresh new way to build your business not just during the holiday season, but well into the new year.
So we wanted to spread a bit of holiday cheer by giving you a few tips on how to market your salon or spa during the holidays.
Most salon and spa owners rely on the holiday season to help meet revenue goals for the year, and while online spending has increased year over year, that doesn’t mean that brick and mortar salons and spas must lose business.
Gift Certificates for Friends and Loved Ones
The holiday season is a great time to remind your current clients that your salon or spa is a wonderful gift for family and friends, or even a self-treat for services they’ve held off getting earlier in the year. According to the National Retail Federation, 62% of gift recipients say they want gift cards, making them the most-requested holiday gift item.
Some tips for selling certificates or gift services:
- Set up a display near your salon entrance that showcases your gift certificates and mentions an intriguing fact like the percentage we shared with you!
- Add table toppers at each station that provide the same information
- Send a specific email campaign promoting your gift cards
Gift certificates are a powerful tool for your holiday marketing strategy. According to 12monthsofmarketing.com, 41% of customers who try a business for the first time did so because of a gift card. Plus, 55% of those redeeming certificates return more than once to use the whole amount to them on the certificate, thus driving more chances for revenue to your salon or spa!
Holiday-Themed Social Posts
Tap into the happier, more accepting mood of your clients and post and send holiday-themed promotional emails, a newsletter, or social media updates. Don’t just hard-sell your salon or spa, but provide fun images or articles that have to do with the holiday season, a certain look, or a how-to for holiday parties or New Year’s activities. The holidays are when many people are on vacation, and on their phones scrolling through pages and posts more, so use that to your advantage!
Encourage Pre-Booked Appointments
The holidays are a busy time; so when your clients arrive for their normal appointment pre-holiday season, don’t forget to ask about any special events they might be attending for the holiday season. If they need hair or makeup done for these, encourage a special holiday appointment for that occasion. Coupled with automated appointment reminders and the Full Slate scheduling system, you can not only make sure your clients have everything they need for their events; but you can make sure they remember their upcoming appointments, and help you both enjoy the holiday season stress-free!
For more information on Full Slate, and how it can help you his holiday season, visit www.fullslate.com.