Full Slate is attending the Kelsey Group’s 2009 Directional Media Strategies (DMS) conference all week in Orlando, Florida. The Kelsey Group teamed up with the Yellow Pages Association (YPA) this year to bring together all the key players in the yellow pages and local search industry. We join an impressive list of attendees, including AT&T Yellowpages, Idearc Superpages, Yellowbook, RH Donnelley, ServiceMagic, Canpages, Yahoo, Google, AOL, Local.com, Marchex, Agendize, Clickable, WebVisible, MerchantCircle and Yodle, among many others. Full Slate plays a key role in the ‘directional media’ industry by enabling small advertisers–such as hair salons, massage therapists and pet groomers–to directly convert online visitors into booked appointments. If you’re attending as well, please seek out Bill Lange!