Beata Marcus didn’t have time to think about building a website. She was too busy renovating her new space, assembling the grooming tables, and hanging the lighted sign over the front door. She knew she wanted to have a website for Bark in Style, her new pet grooming business in the Wallingford neighborhood of Seattle, but wasn’t sure when she would get to it given all her other priorities.
Beata decided to use Full Slate to manage her schedule and provide her customers the ability to book appointments online. Although it only took her a few minutes to get set up on Full Slate, she received much more than an online schedule…she established a broad internet presence to drive new customers to her business.
Here’s a sample of what she achieved already:
Basic Website. With Full Slate, Beata immediately gained a web presence with her customized basic website at barkinstyle.fullslate.com. Not only can she invite her customers to go there to book online appointments, but she can also advertise her business anywhere on the internet and point visitors to her basic website.
Directory Submissions. As a new business, Bark in Style was nowhere to be found on search engine results or internet yellow pages. Through her Full Slate account, Beata’s business was submitted to over 50 search engines and online directories, including Google, Yahoo, MSN, Ask, AOL, Yellowpages.com, Superpages.com, Yelp and CitySearch. Now anyone searching anywhere online for pet groomers in Wallingford can find Beata’s new business.
Google Adwords. Beata ran a geo-targeted Google Adwords program so that Bark in Style would be presented to people searching online for pet groomers in Wallingford. The ad pointed prospective customers to her basic Full Slate website where they could immediately book an appointment based on her real-time availability.
Craigslist Classified Ad. Beata also posted a free classified ad on Craigslist and included a customized HTML “Book now!” button that pointed prospective customers directly to her basic Full Slate website.
New businesses like Beata’s have a million things to do to get off the ground. If you are launching a new service business, while you work on the new renovations, new furnishings, new business cards and new signage, Full Slate can go a long way to help you with a new web presence…and new customers.