As a small business owner or entrepreneur, you might spend a lot of your time deciding what to focus on based on ROI and perceived value, but sometimes, you need to stop and remember that it’s your customers that really count.
So as we approach this Thanksgiving, we wanted to share a couple simple ways you could thank your clients.
Send a handwritten note or card
It’s always nice to receive a handwritten note or card, even a short Thank You, and these can be sent quickly and cost-effectively from a host of places (Staples, online card printing sites); and they go a long way.
Give a freebie
Sending a personalized gift is a great way to not only express your gratitude, but also create a lasting impression with your clients. A gift can be personalized to your clients to show your connection with them, or it can represent your business in some way. Some ideas are: logoed mugs, keychains, or bottle openers. It could be a notebook, or even something like a free muffin that week for customers. You could also go as elaborate as sending a entire goodie bag, it’s up to you!
Offer an upgrade
Depending on the type of business you run, you can also offer an upgrade as a Thank You for your clients. If you’re a technology start-up or business, you could offer an upgrade to the next level of your service; but even if you’re a bakery or entrepreneur, you could offer an upgrade to your services, or a coupon for a percent off (or entire price cut off) as a Thank You gift.
Create a social media Thank You video
You don’t need to be a videographer or stellar actor to shoot a video on your smartphone and upload it to social media, or send it out in a dedicated email. This is a great way to thank you customers with a 30-second shout-out, or thank you statement that you can share on your website, on Twitter, and on Facebook. You can tag the customers you want to show it to, and it doesn’t cost a dime!
Host a Customer Appreciation Night
The holidays are always a good time to host a party or celebration, so if you have the budget, you can always host a customer appreciation event and invite your VIP customers to it as a Thank You. This is not only a great way to bond with and spend time with your clients outside the work environment, but it also gives your client the opportunity to network, and allows them to see the diverse group that you work with. A customer appreciation night doesn’t need to be a huge event; it can range from a casual get-together at your local coffee shop or a networking event at a rented restaurant. You can introduce upcoming upgrades or products, hold a raffle, or even provide hors d’oeuvres and drinks for a cocktail party feel.
If you’re looking to invite your current customer list to an event, do you know how to easily email the group? Full Slate offers the ability to keep email correspondence in one place, and you can keep track of all your customers in its database. Try Full Slate for free by clicking here.