Why Embracing Online Booking Will Lead to More Clients

If you’re a salon or spa who has yet to embrace online booking, you’re definitely leaving new business on the table.

According to a study conducted in 2015 by online marketing firm Yodle, 60% of those surveyed wanted their local businesses to provide online booking. One-third of customers said they expect online booking now from businesses, while another third said that it would make a business stand out from among competitors.

So let’s examine a few of reasons why embracing online booking will lead to more clients.

Online booking allows clients to book outside traditional business hours

The amount of people booking outside traditional business hours has increased year over year, and now over 42% of online bookings happen after business hours. The majority of customers asked in a recent book stated that they would choose to book online rather than scheduling an appointment by phone. Thus, allowing your clients to book outside traditional business hours gives you the ability to book more appointments and reach new clients.

Online booking allows clients to book from their mobile phones

Do you own a smartphone? Did you know that according to a 2016 Smart Insights poll, over 80% of internet users do? So with more people spending a large portion of their time on their phones, offering online booking at your salon or spa helps you reach these clients immediately. You’re more likely to get appointments if you give your clients the ability to book services on-the-go, and directly from their phones.

Online booking helps you stand out from your competitors

If you offer online booking for your clients, you will be one of the forerunners in the industry to offer such a convenience to your clients. As the Yodle study confirmed, your clients will not only appreciate the ability to book online, but will likely choose your salon or spa over one that does not offer online booking. If you choose an all-in-one software such as Full Slate, your clients will be able to search for appointments and book them directly from Google, as Full Slate is a preferred partner with Google’s new appointment scheduling platform: Reserve with Google.

Online booking decreases no-shows

All salons and spas struggle with no-shows and unconfirmed appointments, but online booking offers your clients a quick and convenient way to contact you, which increases confirmations and decreases no-shows and late cancellations. And with a software like Full Slate, you can even offer double-booking if you want, for those downtimes between long services.

To find out more about how online booking can help your salon or spa increase its revenue and attract more clients, click here.

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A Tattoo Artist’s Secret to Attracting Clients Like Crazy

If you’re a tattoo artist trying to attract new clients, you need to be able to leverage more than just word-of-mouth referrals and day-of drop-ins. For a tattoo artist always on the move, the ability to quickly check and be alerted to changes in your schedule is also a crucial feature, and any platform you look into should be flexible in what it offers and what it costs.

What is a tattoo artist’s secret to attracting clients like crazy?

It’s investing in a platform that offers everything from marketing assistance and convenient booking options for clients, to easy-to-use schedule management for the business owner.

Full Slate is the perfect platform for tattoo artists and others looking to attract clients like crazy. Not only does Full Slate help turn online advertising into new bookings, but it offers a robust range of features and add-ons that simplify the way you connect to and communicate with clients.

How to attract clients like crazy

  • Offer online booking – let clients book online on your website, through Facebook, or the Full Slate booking page. And NOW booking is easier than ever, as Full Slate is one of the partners for Reserve with Google. Clients can search for, “A tattoo artist near me” and complete the entire booking process from within Google’s interface – instantly broadening your ability to reach new clients.
  • Automated appointment reminders – send automatic reminders to your clients via email and text to decrease no-shows or late cancellations. Keep your schedule full and spend less time manually confirming clients.
  • Accept credit card payments – tattoos are often not a spur-of-the-moment decision, so drop-in appointments are not as reliable as ones you book further out. Full Slate offers you the option to collect credit card numbers, a deposit, or full pre-payment to secure online booking
  • Collect client reviews – Boost your online reputation by asking happy clients to leave a review. With Full Slate, you can automatically collect feedback with the option to publish your ratings and reviews on popular social sites

Not a tattoo artist? Not a problem!

Tattoo artists aren’t the only ones who benefit from the strength of Full Slate’s features. Other entrepreneurs who benefit include: massage therapists, hair stylists, mental health counselors, photographers, auto centers, naturopaths, chiropractors, acupuncturists, estheticians, tutors, music teachers, personal trainers, and fitness instructors.

To learn more about Full Slate, visit: fullslate.com – and activate a free trial to see if it works for you!

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