5 Scary Social Media Myths – And The Truth Behind Them

Happy Halloween! From all of us here at Full Slate, we hope you enjoy the holiday and perhaps book some special holiday appointments – or enjoy your day off! Today we wanted to share 5 scary social media myths that we’ve heard around the campfires – and the real truth behind them.

You can’t measure social media.

Wrong! You can measure social media, by using the native platforms’ analytics reports – though yes, it can be tedious. You can also measure this through automation tools like paid social or community management.

Social media doesn’t covert into buyers.

False. Social media advertising is directed at a highly targeted audience, and thus reaches prime customers for your business – as they are aligned with your brand already in some way.

My clients aren’t on social

While there may be a segment of clients who aren’t on social media themselves, they have used it and seen it before.

You have to be on every social media site

Not true. You only have to be active on social media platforms that make sense for your brand. You need to engage where your consumers are engaging. But you do NOT need to be on a social media site just for the sake of being on it. Doing so will only be a time suck, a resource drain, and a stress. Focus your efforts for much better results (and a stress-free life).

It’s worthless unless I can have a large following

It’s not as simple as this. While the size of your following can act as “social proof” and help your online reputation, it does not directly affect the success of a social media strategy. You can have a small community but if you connect with your engaged clients and foster loyalty and brand advocates, that’s a success.

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