The Full Slate Blog

November 7, 2011

More Client Booking Customization

Filed under: New & Improved — Patrick @ 1:04 pm

You can now further customize the pages your clients see when they schedule appointments with you.

The last button clients click when they book an appointment says, by default, “Schedule Appointment”. Wish it said “Schedule Session”, “Book Appointment” or “Book Now!”? Now you can make it say anything you want. Mobile businesses might use “Schedule Visit”. Room reservation businesses might use “Reserve Room”. Get creative and use what works best for your business.

You can also change the “staff” label to anything you like. Maybe you want it to be more specific to your business:  “Therapist”, “Stylist”, “Counselor”. Or maybe you’re using staff to schedule resources:  “Room”, “Booth”, “Vehicle”.

Just go to Setup > Booking Details to change either of these fields. Your changes will automatically show up on your landing page, website widget, and Facebook page.

We’ve seen you use Full Slate in so many ways! Now, combined with ‘look and feel’ stylization, month/week view, custom fields, and other customization options, you have more ways to personalize your scheduling pages to really meet the needs of YOUR business.

October 26, 2011

Adding an Appointment Scheduler to Your Massage Website

Filed under: Build Your Business, Tips & Tricks — Chris @ 12:52 pm

With online scheduling, your website can become more than a brochure – it can actually turn clicks into confirmed appointments.  In marketing lingo, that’s called “conversion,” and it’s key to growing your business online.

Massage Appointment SchedulerWhen someone visits your site, you want them to take action right away before they click off or get distracted by something else.  To that end, consider adding a call-to-action like “Make an Appointment Now” to every page on your site.  The Specials/Call-out Box under Set Profile in ABMPs website builder is a great place to highlight that clients can make appointments online.

You may also want to name the page with your appointment scheduling widget something like “Online Scheduler” or “Appointments” and include that link in your navigation bar so it’s easy to find.  You want to be sure clients know they can book on your website instead of having to pick up the phone and call.

ABMP’s website builder provides a special place to put an appointment scheduler on the Hours & Scheduling Page.  Simply copy the code from Full Slate under Web > Widgets into the box labeled “Online Scheduling Module” on the Hours & Scheduling page.

Full Slate has two types of widgets to choose from.  Both work the same from the clients’ perspective but look a little different code-wise.  The javascript widget uses the styles defined in whatever template you choose for your website, so the fonts and colors should automatically match.   However, if you don’t like the way the widget looks, you can’t change it without changing the entire template.

The iframe widget, on the other hand, uses the styling you pick on the Web > Look & Feel tab inside Full Slate.   You can change the basic style, color, font and size in Full Slate, and they’ll automatically update on your website after you save your changes and refresh the page.

No matter which widget you use, clients will be able to make appointments right on your website.  They’ll stay on your page the whole time and never link off to another site (unless you use PayPal), which makes for a seamless experience.

The first screen of Full Slate’s online scheduler lists your services and rates, so it’s not necessary to have a separate page with this info.  You can remove the standard Services & Rates page in ABMP’s website builder by going to Manage Pages and either unchecking the Visible box to hide it or clicking the X to delete it.  If you choose to keep the Services & Rates page, you may wish to describe each service in detail using the Page Text box rather than simply listing them in a table.

To see an example of a site on Massagetherapy.com created using ABMP’s website builder that includes Full Slate’s appointment scheduler, go to http://fullslate.massagetherapy.com.

Did you know you can also add online scheduling to your result page in the “Find a Massage Therapist” search engine on Massagetherapy.com? Here’s how:

  1. Log in to Your ABMP Account and go to Update Massagetherapy.com’s referral listing.
  2. Click on the Listing Detail Link.
  3. Scroll down and paste your Full Slate widget code into the box labeled “Online Scheduling Code.”
  4. Save Updates.

Voila!  Before you know it, you’ll be getting new clients and more appointments through your website.

October 17, 2011

Mobile Scheduling by Clients

Filed under: New & Improved — Patrick @ 11:50 am

It’s now easier than ever for clients to schedule appointments from their mobile phones. Your Full Slate landing page now recognizes when a mobile phone is used and renders your client scheduling pages in a mobile-friendly format.

When a client accesses your landing page (which is your custom scheduling webpage at http://yourbusiness.fullslate.com) with an iPhone, Android or other smart phone, available times are formatted to fit the screen size of a mobile phone and organized by day, making it easy to browse for the time that works best. Once your client finds they time they want, it’s easy to select it using their phone’s touch screen. No resizing. No horizontal scrolling. Just some quick browsing and the appointment is booked.

If you’d prefer that clients schedule directly from your website, we recommend using the javascript widget for optimal scheduling on mobile phones. The iframe widget isn’t supported on some phones, so if you use it on your website, we suggest also including a link to your landing page for mobile scheduling.

And don’t forget, if your clients are always on the go, you can send them text message (SMS) reminders too.

Easy scheduling on the go makes for happy clients and more appointments!

September 29, 2011

Faster Scheduling on Mobile

Filed under: New & Improved — Patrick @ 10:00 am

Now you can schedule appointments with clients faster than ever on your mobile phone. Recent improvements to Full Slate Mobile let you quickly browse for openings and schedule appointments.

To schedule an appointment on your phone, go to the Schedule tab and browse for openings; these are easy to find and specify the amount of time available. So if you need to schedule a one-hour service, you can quickly find openings that are at least that long. When you find an opening that works for your client, click on the opening — the day and time will pre-populate on the appointment details page. Just select the service and client from the drop downs and you’re done. With the new “in-schedule” booking, appointments can be scheduled faster and with greater accuracy than ever before.

Not already using Full Slate on your mobile phone? Check out the benefits here. If you have an iPhone or Android phone, just type “https://fullslate.com/mobile” into your phone’s browser, log in to your account, and Full Slate will be with you wherever you go!

September 20, 2011

Managing Email/SMS Staff Alerts

Filed under: New & Improved — Patrick @ 2:04 pm

Account administrators can now set email and SMS alerts for all staff members so they can be notified of new appointments scheduled by clients or other staff members.

Do some of your staff need help setting up new appointment alerts? Or do you not want to invite certain staff to log in to your Full Slate account? Now it’s easy to set up alerts on their behalf.

Just go to Setup > Staff and click on a staff member’s name. You can turn on email alerts or SMS (text message) alerts, or both…and you can define when they’ll receive the alerts. You can also establish whether they receive alerts when other staff members book on their schedule, or only when clients do. And for staff members with the Schedule Manager role, you can let them receive alerts for appointments scheduled on all staff schedules.

Only staff members with Administrator access (not those with Schedule Manager and Employee roles) can set alerts for other staff members.

September 8, 2011

Online Scheduling in a Massage Practice

Filed under: Build Your Business, Case Studies — Patrick @ 9:23 am

We often hear from customers about the impact of online scheduling on their business – comments like “Online scheduling has changed my life!” and “This is the best thing I could have done for my business!”  And who doesn’t love a compliment?  So we asked Lisa Bedoya, a massage therapist who owns her own business in Boston, to tell us more.

Before Lisa began using Full Slate’s appointment scheduling software, she used Google calendar to manage her business. Clients called and emailed to schedule appointments, and Lisa returned their messages during breaks or at the end of the day, often resulting in a game of phone tag. Then she found Full Slate.

Growing your business

Lisa added Full Slate’s online scheduler to her website and Facebook page and updated her voicemail greeting to ask clients to book online instead of leaving voicemail.

She immediately saw an increase in new clients.  People are looking for certain information to decide whether they want to make an appointment, and one key piece of information is when she’s available. Since online scheduling lets visitors to her website see when she has openings, Lisa is getting more bookings.  “Most potential clients won’t reveal that lack of online scheduling was a reason they didn’t choose your services,” says Lisa.

“Before I offered online scheduling, my clients would never have told me that they would prefer booking online, or that it would cause them to book more frequently either, but that’s what I found,” reported Lisa. One client actually said it was because of the convenience of online scheduling that she switched to Lisa as her regular massage therapist.  Clients make appointments farther in advance, too, helping to ensure a busy schedule well into the future.

And online scheduling is helping her fill times that aren’t as busy. Lisa noticed once she was wide open on Saturday, so she offered a one-time reduced rate.  She fired off an email to her clients with a link to book online, and before she finished lunch, that Saturday was fully booked.

Saving you time

Lisa used to have to go back and forth with clients in order to schedule each and every appointment. After two months with Full Slate, over 70% of her appointments were made online, saving Lisa a lot of time. Before online scheduling, she spent up to an hour a day checking and responding to email and phone calls; now it’s down to less than an hour a week.

Lisa commented, “I didn’t realize how much time and energy I was spending on scheduling. Now I can focus on my core business, not scheduling.”

Lisa uses the various settings in her Full Slate account to control when clients can schedule appointments with her, resulting in a more organized and optimized calendar. And, she doesn’t have to spend time after sessions arranging the next appointment.  She invites clients to schedule online instead, an option that all but one or two prefer.  As a result, she’s able to schedule appointments closer together.

Client reaction

“My clients LOVE it!” Lisa has recently added many things to her business, including credit card payment and gift certificates, but it’s online scheduling that clients go out of their way to rave about. And the increase in bookings speaks for itself.

With more appointments, saved time, and happy clients, Lisa said “Full Slate has taken my business to a whole new level.”  Her advice: “If you are just starting out – or even already established – and you think that online appointment scheduling is too costly or an unnecessary ‘bell and whistle,’ think again!”

September 1, 2011

Pay Annually – Get A Month Free!

Filed under: Tips & Tricks — Patrick @ 8:44 am

Would you like a free month of Full Slate? Take advantage of our annual payment plan and get 12 months of Full Slate for the price of 11.

Annual rates are:

  • Single-schedule:             $329.45
  • Up to 5 schedules:          $549.45
  • Up to 10 schedules:        $879.45

Please note the annual discount cannot be combined with other discounts.

If you’re interested in the annual payment plan, email us at support@fullslate.com and we’ll set you up!

August 3, 2011

Getting The Most Out Of Daily Deals

Filed under: Build Your Business, Tips & Tricks — Bill @ 11:35 am

Daily deals aren’t for every business owner, but for those who decide to give daily deals a try, it’s important to do as much as possible to increase your return on investment and minimize disruption to your business.  Full Slate can help.  Here’s how:

  • Save time – Depending on the number of offers/vouchers you sell, you could spend hours – even days – answering phones to schedule (or reschedule) new customers.  That’s time you might otherwise spend serving other customers or managing your business.  Online scheduling can reduce that significantly – or eliminate it entirely if you require deal buyers to schedule online.
  • Enable add-on purchases – Full Slate allows clients to schedule multiple services and/or add-ons in a single appointment.  Each full-price add-on helps off-set the initial discount and make the customer more profitable.
  • Capture contact information – Not all daily deal sites provide businesses with the email address of customers who purchase vouchers and few of them share telephone numbers.  You can require one or both of these items in Full Slate, enabling you to communicate with customers before or after their appointment.
  • Encourage return visits – The best way to increase your return on a daily deal offer is to turn those ‘one-and-done’ customers into repeat customers.  With Full Slate’s automated follow-up messages, you can check-in with a customer days after their appointment (“how was your service?”), then a few weeks later encourage them to come back (“time to schedule your next appointment?”).
  • Reduce impact on your existing customers – Many businesses worry that daily deals will damage relationships with existing customers by making it more difficult for them to schedule appointments.  Full Slate allows you to control when daily deal customers can schedule by limiting days or hours that voucher services can be scheduled.  You can also assign vouchers to specific staff members (perhaps a new staff member who is trying to build his/her clientele).
Here’s a brief ‘case study’ of a Full Slate customer who has run several daily deals:
Rob Albiston runs a chain of laser teeth whitening clinics throughout the US.  Before using Full Slate, Rob ran an offer for his Denver location that sold over 400 vouchers.  All of the appointment requests came in over the phone.  “The phone was ringing constantly while I had clients in the chair.”  That’s when he decided he needed online scheduling.

A few months later, he ran another deal to launch his newest location in Washington, DC.  This time, the offer indicated that clients had to schedule online.  In 3 days, he sold over 1,400 vouchers.  A day after the deal closed, he had over 380 appointments scheduled and had only taken 4 phone calls.  He called to tell us “Full Slate is saving my life!”

We’ve had numerous Full Slate customers find success with daily deals.  Feel free to contact us to help you make the most of your daily deal.

July 15, 2011

Text Message Reminders to Clients!

Filed under: New & Improved — Patrick @ 10:11 am

Introducing text message appointment reminders to clients! Now, in addition to sending email reminders, you can send appointment reminders right to your clients’ mobile phones via text message (SMS). Email reminders have proven to reduce no-shows by 35% and, with three out of four adults sending and receiving text messages today, it’s critical to reach your clients wherever they are. You might consider setting up an email reminder to be sent one or two days before appointments and a text message reminder to be sent six or twelve hours before appointments.

To set up text message reminders, go to Messages > Automatic Messages, add an ‘Appointment reminder’ and select the text message / SMS template. You can even customize the language in the text message, including placeholders to dynamically change the message.

We’re releasing text message reminders as a ‘beta’ feature, so please let us know if you have any feedback on the service. The feature is free while in beta and — because we pay a third-party SMS service to ensure text messages are reliably sent every time — will be a premium feature after the beta ends. If you choose to use this feature at the end of the beta, it will cost only $3/month on the single-schedule plan, $5/month on the 5-schedule plan and $8/month on the 10-schedule plan.

Thank you to everyone who requested this feature!

July 12, 2011

Add Provider’s Name to Email Templates

Filed under: New & Improved — Patrick @ 10:32 am

Now you can dynamically add provider names to email templates — such as appointment confirmations and reminders — so your clients know who their appointment will be with. To include the provider’s name in appointment-related emails to clients, just add the {provider name} placeholder to include the first name of the staff member or the {provider full name} placeholder to include the first and last name of the staff member.

For example, take the following sentence in the ‘appointment confirmation’ email template: “Your appointment with {provider name} on {day} at {time} is now booked.” If the appointment is with staff member Emily, the client email will read “Your appointment with Emily on Friday, July 15 at 10:00am is now booked.”

Check out this blog post to learn more about using placeholders in email templates.

If you have more than one provider in your business, be sure to check out this new feature!

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