Why Embracing Online Booking Will Lead to More Clients

If you’re a salon or spa who has yet to embrace online booking, you’re definitely leaving new business on the table.

According to a study conducted in 2015 by online marketing firm Yodle, 60% of those surveyed wanted their local businesses to provide online booking. One-third of customers said they expect online booking now from businesses, while another third said that it would make a business stand out from among competitors.

So let’s examine a few of reasons why embracing online booking will lead to more clients.

Online booking allows clients to book outside traditional business hours

The amount of people booking outside traditional business hours has increased year over year, and now over 42% of online bookings happen after business hours. The majority of customers asked in a recent book stated that they would choose to book online rather than scheduling an appointment by phone. Thus, allowing your clients to book outside traditional business hours gives you the ability to book more appointments and reach new clients.

Online booking allows clients to book from their mobile phones

Do you own a smartphone? Did you know that according to a 2016 Smart Insights poll, over 80% of internet users do? So with more people spending a large portion of their time on their phones, offering online booking at your salon or spa helps you reach these clients immediately. You’re more likely to get appointments if you give your clients the ability to book services on-the-go, and directly from their phones.

Online booking helps you stand out from your competitors

If you offer online booking for your clients, you will be one of the forerunners in the industry to offer such a convenience to your clients. As the Yodle study confirmed, your clients will not only appreciate the ability to book online, but will likely choose your salon or spa over one that does not offer online booking. If you choose an all-in-one software such as Full Slate, your clients will be able to search for appointments and book them directly from Google, as Full Slate is a preferred partner with Google’s new appointment scheduling platform: Reserve with Google.

Online booking decreases no-shows

All salons and spas struggle with no-shows and unconfirmed appointments, but online booking offers your clients a quick and convenient way to contact you, which increases confirmations and decreases no-shows and late cancellations. And with a software like Full Slate, you can even offer double-booking if you want, for those downtimes between long services.

To find out more about how online booking can help your salon or spa increase its revenue and attract more clients, click here.

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A Tattoo Artist’s Secret to Attracting Clients Like Crazy

Full Slate for Tattoo Artists

If you’re a tattoo artist trying to attract new clients, you need to be able to leverage more than just word-of-mouth referrals and day-of drop-ins. For a tattoo artist always on the move, the ability to quickly check and be alerted to changes in your schedule is also a crucial feature, and any platform you look into should be flexible in what it offers and what it costs.

What is a tattoo artist’s secret to attracting clients like crazy?

It’s investing in a platform that offers everything from marketing assistance and convenient booking options for clients, to easy-to-use schedule management for the business owner.

Full Slate is the perfect platform for tattoo artists and others looking to attract clients like crazy. Not only does Full Slate help turn online advertising into new bookings, but it offers a robust range of features and add-ons that simplify the way you connect to and communicate with clients.

How to attract clients like crazy

  • Offer online booking – let clients book online on your website, through Facebook, or the Full Slate booking page. And NOW booking is easier than ever, as Full Slate is one of the partners for Reserve with Google. Clients can search for, “A tattoo artist near me” and complete the entire booking process from within Google’s interface – instantly broadening your ability to reach new clients.
  • Automated appointment reminders – send automatic reminders to your clients via email and text to decrease no-shows or late cancellations. Keep your schedule full and spend less time manually confirming clients.
  • Accept credit card payments – tattoos are often not a spur-of-the-moment decision, so drop-in appointments are not as reliable as ones you book further out. Full Slate offers you the option to collect credit card numbers, a deposit, or full pre-payment to secure online booking
  • Collect client reviews – Boost your online reputation by asking happy clients to leave a review. With Full Slate, you can automatically collect feedback with the option to publish your ratings and reviews on popular social sites

Not a tattoo artist? Not a problem!

Tattoo artists aren’t the only ones who benefit from the strength of Full Slate’s features. Other entrepreneurs who benefit include: massage therapists, hair stylists, mental health counselors, photographers, auto centers, naturopaths, chiropractors, acupuncturists, estheticians, tutors, music teachers, personal trainers, and fitness instructors.

To learn more about Full Slate, visit: fullslate.com – and activate a free trial to see if it works for you!

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5 Reasons Why Full Slate is the Best Appointment Scheduling Software

If you’re a small business looking to grow your client base and stand out from the crowd, you need an appointment scheduling software that works as hard as you do. Thousands of small businesses place their trust in Full Slate, and so we wanted to present 5 reasons why we think Full Slate is the best appointment scheduling software for your business.

Reason No. 1: Full Slate offers online scheduling

If you’re goal is to book more appointments, you need to make booking a simple and convenient process for your clients. With Full Slate’s online scheduler, your business accepts appointments where your clients and prospects already are: online. If you don’t have the option for online scheduling, you may be missing out on new revenue!

Of course, you can still make appointments over the phone or in person, and add these into your schedule in Full Slate, so that all your appointments show in the same place.

Reason No. 2: Full Slate doesn’t tack on extra transaction fees

With Full Slate, you have the option to require clients to put a credit card on file, make a deposit, or pay in full when they schedule online. Full Slate integrates with several popular payment solutions so that all transactions are secure, and—unlike some other platforms out there—we don’t charge transaction fees or take a percentage of your sales.

Reason No. 3: Full Slate offers a feature-rich platform that’s customizable to your business

Full Slate scheduling software does it all. From automatically sending personalized emails on your behalf that drive repeat business, reviews, and referrals; to allowing quick online booking and accepting credit card payments and deposits—you’ll be able to customize your experience to perfectly match your business’ needs. Do you have multiple locations? No problem. You can share business hours and staff, and coordinate work across multiple offices. You can track client info, appointment history; and email correspondence all in one place; and you can even sell gift certificates and packages… plus so much more. For a full list of features, click here.

Reason No. 4: Full Slate syncs to QuickBooks and Checkout

No more switching back and forth between your scheduling software and accounting software, because Full Slate readily integrates with QuickBooks Sync, so you never have to manually double-enter data again. Plus, Full Slate also works with Checkout, so that you can collect payment and record them from within Full Slate and your transactions automatically upload to QuickBooks Online.  For more information on acquiring QuickBooks Online for your business, please visit https://quickbooks.intuit.com/online/

Reason No. 5: Full Slate offers unlimited appointments for a flat fee

At Full Slate, we know that your business is going to grow—and we don’t think you should be punished or charged for more appointments. That’s why we offer unlimited appointments at a flat monthly or yearly price, so that you can focus fully on growing your business, and not worry about tacked on fees.

There are just 5 of the reasons why Full Slate is the best appointment scheduling software for your business. But don’t take our word for it – you can try Full Slate for free! Sign up for your free trial by clicking here.

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Full Slate Partners with Google on Pilot Launch of Reserve with Google

Now Full Slate users in LA, NYC, and SF can accept client appointments directly from Google Search and Google Maps

Full Slate, the online appointment scheduling company for local businesses, today announced that it is an initial partner on the pilot launch of Reserve with Google.

As announced by Google this morning, Reserve with Google launches today as a limited pilot in three regions: Los Angeles, New York City, and the San Francisco Bay Area. As a result of today’s announced partnership, Full Slate merchants in these regions are now immediately able to accept appointments booked by Google users directly from Google Search and Google Maps.

“Full Slate’s mission is to help local businesses grow, and this exciting partnership with Google provides our merchants in the pilot regions with a very efficient new customer acquisition channel,” said John Nebergall, General Manager of Full Slate. “Accepting appointments directly from Google removes the need for a customer to leave search engine results pages, which we think will lead to increased bookings and more customers for Full Slate merchants.”

Reserve with Google functionality is being offered at no additional charge to Full Slate merchants in the program’s pilot regions. Full Slate plans to offer the functionality to merchants in additional geographies as the Reserve with Google pilot expands.

About Full Slate

Full Slate (www.fullslate.com) is the appointment scheduling company that helps local businesses grow. Thousands of businesses trust Full Slate’s appointment scheduling software to help fill more openings, reduce no-shows, convert new clients, and drive repeat business. Full Slate was founded in 2008 and acquired by Internet Brands in 2016.

 

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How to market your salon or spa during the holidays

It’s the holiday season, and if you’re a salon or spa owner, chances are, you’re searching for a fresh new way to build your business not just during the holiday season, but well into the new year.

So we wanted to spread a bit of holiday cheer by giving you a few tips on how to market your salon or spa during the holidays.

Most salon and spa owners rely on the holiday season to help meet revenue goals for the year, and while online spending has increased year over year, that doesn’t mean that brick and mortar salons and spas must lose business.

Gift Certificates for Friends and Loved Ones

The holiday season is a great time to remind your current clients that your salon or spa is a wonderful gift for family and friends, or even a self-treat for services they’ve held off getting earlier in the year. According to the National Retail Federation, 62% of gift recipients say they want gift cards, making them the most-requested holiday gift item.

Some tips for selling certificates or gift services:

  • Set up a display near your salon entrance that showcases your gift certificates and mentions an intriguing fact like the percentage we shared with you!
  • Add table toppers at each station that provide the same information
  • Send a specific email campaign promoting your gift cards

Gift certificates are a powerful tool for your holiday marketing strategy. According to 12monthsofmarketing.com, 41% of customers who try a business for the first time did so because of a gift card. Plus, 55% of those redeeming certificates return more than once to use the whole amount to them on the certificate, thus driving more chances for revenue to your salon or spa!

Holiday-Themed Social Posts

Tap into the happier, more accepting mood of your clients and post and send holiday-themed promotional emails, a newsletter, or social media updates. Don’t just hard-sell your salon or spa, but provide fun images or articles that have to do with the holiday season, a certain look, or a how-to for holiday parties or New Year’s activities. The holidays are when many people are on vacation, and on their phones scrolling through pages and posts more, so use that to your advantage!

Encourage Pre-Booked Appointments

The holidays are a busy time; so when your clients arrive for their normal appointment pre-holiday season, don’t forget to ask about any special events they might be attending for the holiday season. If they need hair or makeup done for these, encourage a special holiday appointment for that occasion. Coupled with automated appointment reminders and the Full Slate scheduling system, you can not only make sure your clients have everything they need for their events; but you can make sure they remember their upcoming appointments, and help you both enjoy the holiday season stress-free!

For more information on Full Slate, and how it can help you his holiday season, visit www.fullslate.com.

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Email Marketing Tips for Salons and Spas

Email marketing is the single most effective—and inexpensive—tool your salon or spa has to connect with clients and grow your business… but are you getting the most out of your email marketing?

If you’re thinking about expanding (or starting) your email marketing efforts for your salon or spa, here are a few tips to keep in mind.

Send a welcome email

If you’ve never sent email marketing before, or you haven’t connected in awhile, it’s always a good idea to remind people why they’re on your list, and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as a way to immediately engage and boost loyalty.

Make it easy to subscribe

Post a signup for your newsletter on your homepage, blog, Facebook page, and wherever else your clients and fans are active. The form can be a simple: Name, Email – or you can ask for birthdays or some preferences. Don’t go too overboard, less is more when you’re asking for subscriptions.

Provide valuable content

The quickest way to a SPAM folder or an unsubscribe is through sending too much junk content to your subscription base. Provide people with the content they want – engaging and relevant news, or special offers or sales you might be hosting. Segmentation is your friend with email marketing, so that you send relevant content to the right people.

Test, tweak, and test again

You don’t have to go into email marketing as an SEO and content whiz, but you should always test and tweak your message and content. Be open to learning about your clients, testing messages, layout, and even offers to see which ones drive more engagement and sales to your salon or spa. Then keep tweaking and test again! If you do this consistently, and track it – you’ll soon have a wealth of information on your clients, including knowing the best way to communicate with them.

Want to elevate your email marketing? Full Slate offers ways to help you send and track email correspondence, and better communicate with your clients. Check it out today at http://fullslate.com/, and sign up for a free trial today.

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Pick your present this season – Full Slate appointment scheduling software

Give the gift of Full Slate

Pick up a present for yourself this year and try Full Slate appointment scheduling software for free. Enjoy its benefits all year long, and grow your business!

Full Slate offers you everything you need for a busy schedule, to help take the stress out of scheduling. Whether you’re a salon or spa, fitness instructor, or other small business owner, Full Slate will work for you.

Book more clients

Accept appointments online—from your website, dedicated booking page, Facebook, or email—and drive more traffic. Easily manage your schedule, and make it easy for your clients to book more.

Reduce no-shows

Your time is valuable, so make sure clients show up for their scheduled appointments by setting up automated email and text reminders. You also have the option of requesting deposits, or paying full online prior to appointments. Full Slate integrates with several popular payment solutions, and doesn’t tack on any extra transaction fees.

Stay connected

With Full Slate, you can send personalized emails to your clients, that drive repeat business, online reviews, and referrals. Don’t struggle with what to say – our pre-written, professional messages give you a great starting point, but also are completely customizable to fit your business.

Want the full picture of what Full Slate can do for you? Check out our website at http://fullslate.com/, and sign up for a free trial today.

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This Thanksgiving, Thank Your Customers!

As a small business owner or entrepreneur, you might spend a lot of your time deciding what to focus on based on ROI and perceived value, but sometimes, you need to stop and remember that it’s your customers that really count.

So as we approach this Thanksgiving, we wanted to share a couple simple ways you could thank your clients.

Send a handwritten note or card

It’s always nice to receive a handwritten note or card, even a short Thank You, and these can be sent quickly and cost-effectively from a host of places (Staples, online card printing sites); and they go a long way.

Give a freebie

Sending a personalized gift is a great way to not only express your gratitude, but also create a lasting impression with your clients. A gift can be personalized to your clients to show your connection with them, or it can represent your business in some way. Some ideas are: logoed mugs, keychains, or bottle openers. It could be a notebook, or even something like a free muffin that week for customers. You could also go as elaborate as sending a entire goodie bag, it’s up to you!

Offer an upgrade

Depending on the type of business you run, you can also offer an upgrade as a Thank You for your clients. If you’re a technology start-up or business, you could offer an upgrade to the next level of your service; but even if you’re a bakery or entrepreneur, you could offer an upgrade to your services, or a coupon for a percent off (or entire price cut off) as a Thank You gift.

Create a social media Thank You video

You don’t need to be a videographer or stellar actor to shoot a video on your smartphone and upload it to social media, or send it out in a dedicated email. This is a great way to thank you customers with a 30-second shout-out, or thank you statement that you can share on your website, on Twitter, and on Facebook. You can tag the customers you want to show it to, and it doesn’t cost a dime!

Host a Customer Appreciation Night

The holidays are always a good time to host a party or celebration, so if you have the budget, you can always host a customer appreciation event and invite your VIP customers to it as a Thank You. This is not only a great way to bond with and spend time with your clients outside the work environment, but it also gives your client the opportunity to network, and allows them to see the diverse group that you work with. A customer appreciation night doesn’t need to be a huge event; it can range from a casual get-together at your local coffee shop or a networking event at a rented restaurant. You can introduce upcoming upgrades or products, hold a raffle, or even provide hors d’oeuvres and drinks for a cocktail party feel.

If you’re looking to invite your current customer list to an event, do you know how to easily email the group? Full Slate offers the ability to keep email correspondence in one place, and you can keep track of all your customers in its database. Try Full Slate for free by clicking here.

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An Easy Choice This Election Season – Get Full Slate for Your Business!

This Tuesday, the U.S. will choose its next President, and we won’t even go into that today – but if you’re looking for an easy choice this November, we have one for you: Get Full Slate for your business!

Full Slate is a comprehensive appointment scheduling software that helps small businesses with everything from appointment scheduling and reminders, to credit card payments, class sign-up, staff scheduling, client reviews, and more.

Not only does Full Slate help take the stress out of scheduling, it also syncs with QuickBooks, allowing your scheduling software choice to communicate seamlessly with your accounting software. You can record payments and give up manually entering data!

This QuickBooks integration is so important, we wanted to go into a bit more detail today. Two of our most Frequently Asked Questions about this process are:

Can I Sync My Client Contact Info with QuickBooks?

The answer is: yes! With QuickBooks Sync, your client list is shared, so clients within Full Slate appear in QuickBooks, and vice versa. This means all their contact info, including name, email, phone, address, and any client notes.

Before you sync, it’s also a good idea to backup any client information within Full Slate, which you can do under CLIENTS > LIST.

Can I Sync My Payment Transactions to QuickBooks?

Again, yes! Full Slate will automatically sync your payment transactions entered via Checkout each time you save a transaction. That means that when you open QuickBooks, your transaction should immediately show up.

If you go the opposite direction, and change something in QuickBooks, such as modifying a sales tax rate, you’ll need to go into Full Slate’s menu SETUP > QUICKBOOKS SYNC and click “Synchronize now” to see those changes reflected in Full Slate. You also may need to refresh your browser.

Note: transaction sync works one-way from Full Slate to QuickBooks, so any transactions recorded or modified in QuickBooks cannot be synced to Full Slate.

To read more about the QuickBooks Sync and Checkout integration with Full Slate, click here.

To try Full Slate for free, sign up for our trial! No credit card is required, and there’s nothing to install! Plus, we offer free setup and support. Check it out: https://www.fullslate.com/try-free-online-scheduling

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5 Scary Social Media Myths – And The Truth Behind Them

Happy Halloween! From all of us here at Full Slate, we hope you enjoy the holiday and perhaps book some special holiday appointments – or enjoy your day off! Today we wanted to share 5 scary social media myths that we’ve heard around the campfires – and the real truth behind them.

You can’t measure social media.

Wrong! You can measure social media, by using the native platforms’ analytics reports – though yes, it can be tedious. You can also measure this through automation tools like paid social or community management.

Social media doesn’t covert into buyers.

False. Social media advertising is directed at a highly targeted audience, and thus reaches prime customers for your business – as they are aligned with your brand already in some way.

My clients aren’t on social

While there may be a segment of clients who aren’t on social media themselves, they have used it and seen it before.

You have to be on every social media site

Not true. You only have to be active on social media platforms that make sense for your brand. You need to engage where your consumers are engaging. But you do NOT need to be on a social media site just for the sake of being on it. Doing so will only be a time suck, a resource drain, and a stress. Focus your efforts for much better results (and a stress-free life).

It’s worthless unless I can have a large following

It’s not as simple as this. While the size of your following can act as “social proof” and help your online reputation, it does not directly affect the success of a social media strategy. You can have a small community but if you connect with your engaged clients and foster loyalty and brand advocates, that’s a success.

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