Building a Profitable Practice with Online Scheduling

Clinton Power, an online marketing coach and social media consultant in Sydney, makes a compelling case for online appointment scheduling in his article, “How an Online Appointment Scheduler Helps You Build a Profitable Private Practice.” Clinton uses Full Slate in his counseling practice and regularly recommends Full Slate to health care professionals he advises.

Here’s a great excerpt from the article with myths and facts about online scheduling:

Myth: You will lose control of your diary as clients book appointments whenever it suits them.

Fact: I have total control over my online diary. I only offer the best times that suit me, I don’t let clients book less than 24 hours in advance. I don’t let clients book more than 2 weeks in advance. I can block out all days and weeks when I don’t want to work or will be on holidays in the future.

Myth: Clients don’t want to book online.

Fact: 90%+ of my new clients now book online through Full Slate for the first appointment.

Myth: You won’t have control over which clients you see.

Fact: All appointments go into moderation and I only confirm an appointment online after speaking with the client and screening them for suitability.

Myth: Online appointment schedulers are expensive and you shouldn’t need to pay when you can book clients for free.

Fact: Full Slate paid for itself for 2 years in advance after I came back from 6 weeks holiday and 7 new clients were waiting in moderation for me to confirm. (Best post-holiday present EVER).

Myth: It’s time consuming to have to add times to an online appointment scheduler as well as your main diary

Truth: I have the client’s next appointment booked in and confirmation email sent before they get to my front gate after leaving my office.

Myth: Online appointment schedulers don’t reduce no shows.

Fact: I’ve had not one no-show for an appointment in the last 2 years thanks to the automated email and SMS reminders that are sent 24 hours before the appointment.

Myth: Online appointment schedulers are not secure or confidential.

Fact: Full Slate actually uses the highest level of encryption commonly available on the Internet today.

Myth: An online scheduler doesn’t really add value to your business.

Fact: Research suggests that businesses that take online bookings can increase their growth by 30%. I found that my business increased by 46% in the first 12 months of using an online appointment scheduler.

Posted in Build Your Business, Case Studies Tagged with: , ,
2 comments on “Building a Profitable Practice with Online Scheduling
  1. sakinawgirl says:

    Can I export my client information to my iphone (separate contact list) or computer.

    • Patrick says:

      Yes, you can periodically export your client list under Clients > List to import to other programs. You can also access your client list on the mobile version of Full Slate on your iPhone (or Android). If you have any other questions, please don’t hesitate to contact us at Thanks!

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