Online Scheduling in a Hair Salon

Jake Gravbrot, owner of Mars Hair/Art/Life salon in Seattle, has always had an eye for cutting-edge hair – and technology. He was the very first stylist to sign up for online appointment scheduling with Full Slate three years ago.  He was renting a booth at the time, and has since opened the doors of his own salon.

Before Full Slate: Pulling His Hair Out

We asked Jake if he could remember what it was like before he started using online scheduling.  His answer: “A lot more stressful.”  He was already using Google Calendar and text messaging, but “that required a lot of work.  I was trying to book appointments on top of doing hair, and often found myself returning phone calls in the evening. Despite my best efforts, I know I missed opportunities.  I definitely had more last-minute cancellations and no-shows.”

Once he started using Full Slate, “My workload decreased dramatically,” reports Jake.  He can’t imagine how hair salons get by without online scheduling nowadays.

More Connected With Clients

Over half his appointments are booked through Jake’s online scheduler now. He says clients appreciate having appointment availability at their finger tips 24/7, automated reminders, and the “cool factor” of the latest technology.  “They love using Full Slate.  THEY. LOVE. IT.”

Not only is online scheduling a huge timesaver for Jake and his clients, he believes clients respect appointment times more because they pick the time themselves instead of going through a receptionist.  “Clients have little to no excuse anymore if they can’t make it in, unless it’s a family emergency or a sick day.”  He says, “No-shows have been truly cut back.”

At any given time, Jake and his team can tap into a breadth of information about their clients, including appointment history, email correspondence, and special service notes.  It helps them feel more in tune and build stronger relationships with their client base.

“Having access to my clients’ information at the touch of a button is insanely helpful,” says Jake.

“At a moment’s notice, we can be in touch to inform a client if we’re running late or have a spot open up.”

Social Media + Online Scheduling = More Appointments

Jake also uses social media to connect with clients and always tries to work in a link to his scheduling page. I blog constantly,” he says.  He added an “Appointments” tab to his Facebook page too, and has even used Twitter to fill last minute openings (see screenshot).  “When I post a link to make an appointment, it’s going to get viewed hundreds of times.”

He’s coupled online scheduling with blogging, Facebook, Twitter and Yelp to build his business and grow his client base, and encourages others to do the same. “Clients are going online already to find out about your business, read reviews, and see who works at your salon,” Jake points out. “Why not allow them to book appointments during this process?”

Owning It

Without question, Jake is a huge proponent of technology.  There’s even a tab devoted to it on his website.  His philosophy: “Be ahead of the curve instead of behind it.  It’s just like with hair – if you own the style, you’ll attract positive attention.  The same goes for technology.”

We asked Jake if he had any advice for other salon owners and hair stylists.  Here it is:

“Full Slate cuts overhead costs drastically and helps us all work more efficiently. In this industry, time is money.  Why not give yourself and your salon the opportunity to turn the best profits you can?”

Posted in Case Studies Tagged with: ,
2 comments on “Online Scheduling in a Hair Salon
  1. Corey Will says:

    This is a great story about how you can use technology to enhance your business. Jake is very smart and the way he thinks will help him in all his future endeavors whether it be hair or anything else.

  2. Jake is one good example of a healthy entrepreneur since he always thinks outside of the box. Not to mention the way he handles his business. He maybe a guy but he never mind going to hair salon as his business. The technology today will always help people like Jake to get their business known worldwide. I guess Jake is just making the most out of it;in a good and beneficial way.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

account security acupuncture scheduling advance booking alerts analysis android appointment booking appointment details appointment schedule Appointment Scheduler appointment scheduling software appointment status Authorize.net automated appointment reminders automated messages best appointment scheduling software best software for appointments best software for salons billing block clients booking ahead Booking assistance booking details booking for salons booking for spas Booking online book more clients cancel appointment cancellation policy carbon copy checked in checkout classes client appreciation client detail client list client payments client records client registration client reviews color coding communicate with your clients Company updates complete confirm appointment counselling scheduling creating strong passwords credit card collection credit card deposits credit card payments credit cards currency conversion customer appreciation custom fields decrease no-shows deposits direct appointments double booking duplicate clients email email advice email marketing email marketing for salons email marketing tips email reminders expiration expiration date Facebook find openings Flexible appointment booking free booking full slate Full Slate partnerships full slate security full slate support full slate update Full Slate updates gift certificates google Google Reserve hair stylist help Help Center hipaa HIPPA holiday emails holiday gift holiday marketing for salons holiday marketing tips how to create a strong password how to promote your salon how to send salon emails how to send spa emails inactive international features international texts internet security intuit app center iphone keyboard shortcut map marketing for salons Marketing for small business marketing for spas mental health scheduling merge clients merge duplicate clients metrics mobile more menu multiple locations new clients new event new full slate passwords no-shows Online appointments Online booking online booking stats online payments online scheduler online scheduling online security packages password security password strength past appointments Payflow payments PayPal permission levels personalization placeholders prebook protecting your security providers qbo quickbooks Quickbooks Online quickbooks sync ratings redemption code reduce no-shows reminders reports reschedule Reserve with Google reviews roles sales salon scheduling salon success schedule tab Scheduling online sending better emails service descriptions services shared office passwords SMS sms alerts social media for small business social media help social media myths social media tips spa best practices spa success split appointments staff staff access stripe sync tablets Tattoo Artist templates testimonials text messages thanksgiving thank you gifts thank you ideas the best time to send emails therapist scheduling time zone tips upcoming appointments using credit cards with Full Slate vouchers web tab weekend emails vs. weekday emails zoom