How to increase your pre-booked appointments

While walk-in appointments can help fill in scheduling gaps and unexpected no-shows, no small business should rely on a revolving door of walk-ins as a secure revenue stream. To grow into a more mature business model, you need to encourage pre-booking and more consistent scheduling behavior from your clients. Offering opportunities to pre-book helps you build a more consistent schedule of clientele, which will in time allow you to grow your business and increase revenue.

How to encourage pre-booking to your clientele

When do you ask your clientele to book their next appointment? It shouldn’t be at the end of an appointment, when both you and the client are already thinking of other things. Instead, you should bring up the idea of pre-booking with your clients while you’re still with them.

How might you discuss the benefits of pre-booking? Here are some suggestions:

  • Discuss how your business operates and why it’s helpful for you
  • Focus on the benefit to your client – how they can book the best time earlier, and not have to worry later on
  • Share with them why you want to keep them as loyal clients

The idea of pre-booking might not come naturally to some of your clients, and if you want to really train your clients to practice booking behaviors that benefit you greatly in the end, you might want to consider incentivizing them. For example, you could offer small incentives such as $5 or $10 off their next service if they pre-book, or add on an extra service.

Adding online scheduling to your Facebook page

Another way to encourage pre-booking and build a more consistent schedule for your business is to add scheduling onto your Facebook page. This is a Full Slate feature that you can quickly set up. Just add the Full Slate application to your business’ page, and clients will be able to select from real-time openings synced from your Full Slate appointment ledger.

  • Step one: click on the Web > Facebook tab in your Full Slate account
  • Step two: Select the styling you want
  • Step three: Click the link to add to your page
  • Step four: Verify with Facebook

You’re done! A new tab: Schedule Now, will show up in the navigation of your Facebook page. This tab will list your services and your appointment availability. When clients schedule through Facebook, the appointment confirmations and alerts work the same as if they scheduled from your website.

How to encourage clients to schedule online

There’s an overwhelming movement towards clients booking and requesting appointments online, so offering online booking shouldn’t require much convincing. However, there are definitely ways you can alert your clients that you now offer online booking.

  • Send an email to your clients announcing your online booking options, with an easy link to your online booking page. Full Slate offers a ready-made email template titled “Client Invitation” to make this an even simpler process.
  • Mention online booking as an alternative to, or way to, pre-book – this can be added to the conversation you have about pre-booking during your client visits
  • Update your voicemail to let clients know that you offer online scheduling, and it is a quick, easy way to schedule their next appointment. Be sure to mention your website or that you offer online scheduling on Facebook

These are just some of the ways you can encourage pre-booking to your clientele, and pave the way for a more robust business plan for your salon, spa, or small business. For more tips like this, visit our blog at http://blog.fullslate.com/.

Posted in Build Your Business, Tips & Tricks Tagged with: , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

acupuncture scheduling advance booking alerts analysis android appointment booking appointment details appointment schedule Appointment Scheduler appointment scheduling software appointment status automated appointment reminders automated messages best appointment scheduling software best software for appointments best software for salons billing block clients booking ahead Booking assistance booking details booking for salons booking for spas Booking online book more clients cancel appointment cancellation policy carbon copy checked in checkout classes client appreciation client detail client list client payments client records client registration client reviews color coding communicate with your clients Company updates complete confirm appointment counselling scheduling creating strong passwords credit cards customer appreciation custom fields decrease no-shows deposits direct appointments double booking duplicate clients email email advice email marketing email marketing for salons email marketing tips email reminders expiration expiration date Facebook find openings Flexible appointment booking free booking full slate Full Slate partnerships Full Slate updates gift certificates google Google Reserve hair stylist help Help Center hipaa holiday emails holiday gift holiday marketing for salons holiday marketing tips how to create a strong password how to promote your salon how to send salon emails how to send spa emails inactive internet security intuit app center iphone keyboard shortcut map marketing for salons Marketing for small business marketing for spas mental health scheduling merge clients merge duplicate clients metrics mobile more menu multiple locations new clients new event no-shows Online appointments Online booking online booking stats online payments online scheduler online scheduling online security packages password security password strength past appointments payments permission levels personalization placeholders prebook protecting your security providers qbo quickbooks Quickbooks Online quickbooks sync ratings redemption code reduce no-shows reminders reports reschedule Reserve with Google reviews roles sales salon scheduling salon success schedule tab Scheduling online sending better emails service descriptions services shared office passwords SMS social media for small business social media help social media myths social media tips spa best practices spa success split appointments staff staff access stripe sync tablets Tattoo Artist templates testimonials text messages thanksgiving thank you gifts thank you ideas the best time to send emails therapist scheduling time zone tips upcoming appointments vouchers web tab weekend emails vs. weekday emails zoom